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Some Secrets to Creating Your Awesome T-shirt Business

Marketing Tips

Some Secrets to Creating Your Awesome T-shirt Business

Contrary to mainstream thinking, great t-shirt businesses do exist. Become familiar with the secret to making one: 

Why T-Shirt Business?

T-shirts are a staple in each business's swag offering. They're generally enjoyed, and almost expected at most businesses. But there are two or three other factors that make t-shirts stand out as an important piece of each business swag offering. 

T-shirts have high emotional engagement 

Something that makes t-shirts stand out when considering business swag is that t-shirts authorize brand loyalty. Getting dressed is one of the first things individuals do toward the beginning of the day, so on the off chance that they're putting on your t-shirt, they're actively deciding to do as such. 

Think of it as a type of uniform. Putting on this t-shirts business and deciding to fly the brand colors is something that can inspire pride – like putting on a team jersey. Putting on your t-shirt business indicates that you are a part of that team. 

T-shirts have a high perceived value 

Something else one of a kind to t-shirts is that they have high esteem, implying that individuals typically think of them as being substantially more costly than they are. 

Think about it – it's perfectly typical to spend $20–$30 on a t-shirt at a store or the web, but the cost per t-shirt when requesting in mass is actually much less. Thus, what's perceived as a high-esteem gift, in reality, can cost around $6-$7 per shirt.

Rules for Creating a Great T-Shirt Business


Presently, let's go over certain rules that will, without coming up short, land you a great t-shirt business. You can absolutely break these rules, so on the off chance that you have a brilliant idea and it bends/breaks one of these rules, that's fine. But these rules will, generally, steer you in the right direction. 

Ensure it's on a soft, slim-fitting t-shirt 

Sometimes, getting a t-shirt that everybody will want to wear is just about as simple as printing it on a soft, nice-fitting t-shirt. Take this t-shirt from Patreon, for instance.

There's nothing mystical about the design (it's just their logo), but it's printed on a great fitting, great inclination t-shirt (the Next Level 6210). The simplicity of the print and the neutral shading palette make this design one that pretty much everybody will be down to wear. 

"We settled on Real Thread since we wanted great looking, excellent t-shirts but required reasonable pricing and speedy delivery," says Jackie Cara, Communications and Marketing Strategist at ZR Per Diem. "The shirts came in above expectations, early and underneath budget!" 

Make it more than just your logo on a t-shirt

While just putting your logo on a t-shirt can work under certain circumstances, opting actually to create a t-shirt design can take your shirts from great to exceptional ones.

Taking a gander at the models above (from InVision and ScaleFactor, respectively), these aren't logos – they're energizing cries. They're missions that individuals can get behind. What's more, they're likewise designed beautifully, such that it makes individuals want to wear them. 

Order men’s and women’s t-shirts 

We've written at length about this in the past so we won't plunge too much into it here. But here's the TL;DR version: 

Indeed, women can fit into a unisex option, so it's simpler to pick those, but it means a lot to give women the option of having a t-shirt that fits them. Having options accessible shows thoughtfulness and intent. Indeed, t-shirts are trivial in this movement, but it helps show that women have an equivalent place at your business.

Pro-tip, as long as the design stays something similar, as in the model above from Palantir, it won't cost more. You'll still get similar mass price breaks, and you'll promote in a little but significant way that women have a seat at the table in your workplace. 

Add little, thoughtful details 

Little additions like a tag print or hem tag elevate the vibe and perceived worth of the shirt at a fairly minimal cost.

These additions go far in increasing your t-shirt's worth. Individuals getting the t-shirt are truly impressed by the retail-quality feel, and not to mention, they look wonderful. 


Ask yourself, "Would I wear this outside of the office?" 

You ought to pose this inquiry of each t-shirt before you choose to print it. In the event that the answer's yes, give it the go-ahead! If not, possibly step back and rethink. Submit to this rule, and your t-shirts will be just fine. 

Start Creating Your Own T-Shirts Business 

There are many terrible t-shirt businesses out there, which leads individuals to think that awful t-shirts are normal – but they don't need to be! T-shirts business that individuals appreciate wearing are well within reach. 

At Kingify, we assist brands with getting custom t-shirts they're glad and excited to wear. In the event that you'd like more assistance picking with outing a t-shirt or starting a t-shirt business order, let us know! Our team would love to assist you with getting started.

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