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All you need to know about DTG printing’s process and tips 2

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All you need to know about DTG printing’s process and tips 2

You opening this blog means you’re considering the idea of designing your own clothing line, which is

The next piece of good news is, fashion is much more accessible and democratic than it was back in the day. In the words of Anna Wintour herself,


“Everybody’s now invited to the party.”


And what a party it is. We’re not looking at fashion just in terms of haute couture vs. ready-to-wear. There’s streetwear, athleisure, athletic wear, loungewear, and there’s every niche you can think of, as long as you can come up with a name for it (for January 2022, the niche of the month was Twee).

Even better news—with on-demand dropshipping services like Printful, starting your own clothing brand is easy, creative, and limitless. Your clothing line can be a starting point for a bigger brand or a complement to an existing business. Here’s a breakdown of who’d be doing what:

  • Apparel line concept: youhfhfghh. hfghgfh

  • Product sourcing and development: Printful
  • Production and supply: Printful
  • Order fulfillment and shipping: Printful
  • Marketing and communications: you

Your main task in this scenario is to create interest and demand—to go where your customers are and to create products and campaigns they’ll want to engage with.

PAL campaign Embroidered t-shirts 22222

Embroidered t-shirts, the new staple. Source: PAL Campaign

And now for a reality check. This won’t be the first time you hear that retail is seeing unprecedented levels of overproduction. The reality 21st-century fashion brands are waking up to is that there’s little point in making entirely new things because, to some extent, everything has already been made. 

It’s not all lost, though. The secret that successful designers won’t let you in on is that you don’t have to come up with something brand new; you have to uncover something forgotten and put it in a new light. 

The evidence lies in the fact that we see wonderful brands and exciting clothing lines pop up every year. And you can be one of them.

In this blog, I’ll talk you through some of the first steps you need to take to start making decisions and be on your way to setting up your clothing company.

1. Be sure you want your own clothing line

Reason: time is all you’ve got, so spend it wisely

I want to motivate you, but I also want to keep it real. For you to keep going with your idea of launching a fashion brand, I need you to be completely aware of what lies behind the vision of success you have in your head. 

The thing with running a business, any business, is—if you decide to go all the way, you’re not going to work 9–5 anymore, you’re going to work 24/7.

Jolie Noire clothing line

Source: Jolie Noire

“If you want to do this, you’ve got to dedicate yourself to the work and stay accountable.” Keyondra Lockett, Co-Founder of Jolie Noire

There’s lots of competition out there, so you’re going to have to rely on your motivation and discipline. People are going to expect you to be assertive and confident because that’s what we subconsciously look for in every brand we want to buy from.

The upside is, all that work is going to be in the name of something you care about. So if that’s what you’re looking for and you’re still feeling hyped about running your own clothing line, good!

For good measure, though, let’s do another round of pros and cons, laid out according to the three main ingredients of any business: money, time, and mindset. Check them out, and see where you’re at after reading.

2. Cultivate your taste

Reason: your taste is where your product and design ideas come from

Fashion is defined by the world around it, so to be a designer or creator of any kind means to be a connoisseur of what’s going on and what people are interested in. To be able to deliver collection after collection, campaign after campaign, you’re going to have to cultivate and trust your sense of taste.

But where does one’s sense of taste come from? It comes from everything you know, do, and experience, so get into the habit of absorbing your surroundings. Everything you breathe in, you’re going to breathe out in your work. 

“If I’m awarded ten minutes to walk in the street, I kind of absorb. I absorb quickly and I react quickly.” Stella McCartney

Social media and the internet are seemingly never-ending sources of inspiration, but don’t let them become a substitute for real life. Make it a habit to read, listen, think, and travel outside of what you see online. 

A lot of your design decisions are going to come instinctively, and you won’t put too much thought into it. It’s going to boil down to love it/hate it. However, keeping notes of some kind always helps, so consider making a home for your inspiration: a sketchbook, scrapbook, Pinterest board, private Instagram account; it could even be something as simple as a note-taking app on your phone.

You’ll likely find that you’ll have several ideas coming together to make a new one, and that’s exactly what’s supposed to happen. Learn to arrange a mix of concepts into one cohesive message.

For example, post-lockdown, we’re coming back to movement, glam, and pizzazz. This athleticwear ensemble reflects the trend and it’s easy to see why someone might want to order a disco-inspired zebra print workout outfit.

Model wearing zebra print workout outfit

Source: Bandier

Don’t be afraid to look to the past for inspiration or fantasize about the future, but always come back to the now and how you can place your idea in a relevant context.

Speaking of context.

3. Accept that your clothes won’t take center stage

Reason: everything’s already been made, remember?

In the 21st century, your clothing line isn’t just a catalog of custom clothes, it’s everything around it. The success of your clothing line depends on its context.

Take any big player in retail, break them apart, and you’ll discover they managed to achieve cult-like status because they know how important it is to create a memorable experience (beyond the physical product) by fulfilling basic human desires. 

Let’s take a break from the clothes for a minute and look at IKEA.

IKEA is a strong brand that has been making some fantastic, affordable furniture for more than half a century, but it’s arguably more memorable for its cozy in-store vibe, bright blue shopping bags, catalog, and meatballs. 

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