You opening this blog means you’re considering the idea of designing your own clothing line, which is
The next piece of good news is, fashion is much more accessible and democratic than it was back in the day. In the words of Anna Wintour herself,
“Everybody’s now invited to the party.”
And what a party it is. We’re not looking at fashion just in terms of haute couture vs. ready-to-wear. There’s streetwear, athleisure, athletic wear, loungewear, and there’s every niche you can think of, as long as you can come up with a name for it (for January 2022, the niche of the month was Twee).
Even better news—with on-demand dropshipping services like Printful, starting your own clothing brand is easy, creative, and limitless. Your clothing line can be a starting point for a bigger brand or a complement to an existing business. Here’s a breakdown of who’d be doing what:
- Apparel line concept: youhfhfghh. hfghgfh
- Product sourcing and development: Printful
- Production and supply: Printful
- Order fulfillment and shipping: Printful
- Marketing and communications: you
Your main task in this scenario is to create interest and demand—to go where your customers are and to create products and campaigns they’ll want to engage with.
Embroidered t-shirts, the new staple. Source: PAL Campaign
And now for a reality check. This won’t be the first time you hear that retail is seeing unprecedented levels of overproduction. The reality 21st-century fashion brands are waking up to is that there’s little point in making entirely new things because, to some extent, everything has already been made.
It’s not all lost, though. The secret that successful designers won’t let you in on is that you don’t have to come up with something brand new; you have to uncover something forgotten and put it in a new light.
The evidence lies in the fact that we see wonderful brands and exciting clothing lines pop up every year. And you can be one of them.
In this blog, I’ll talk you through some of the first steps you need to take to start making decisions and be on your way to setting up your clothing company.